It's reassuring to know the critical faculties are so finely tuned.
I saw the original listing in the Sunday Times listing magazine where it was a 'film choice' and just for the record I wasn't encouraging anyone to take a sickie or record the film. As is pointed out above, at 1.25p.m on a Tuesday it was always going to be a minority interest, and it was buried in the repeats of xmas specials past.
The majority reaction was predictable hence my comment in the original post, which was also a clue.
Having now seen it I have to agree it was a bit cheesy but no more so than some of the Great War Fiction published in the last ten years, or indeed some of the more dubious 'recently discovered' diaries of the 'common soldier'. I wonder is this a reflection of what A.A. Gill, in the same newspaper, called the 'decade of the amateur'.
I agree with the last posting the film was just entertainment, a fiction struggling to represent the motivation behind a unique historical event which in reality had no impact on the conflict.
A more interesting question is this how the Great War will be represented in popular culture in the 21st century now that the war has passed from living memory? Perhaps it's time for an update to Paul Fussels masterwork http://tiny.cc/bZsQL
to reflect this.
btw unlike the film I would recommend everyone takes time to read this book. The first chapter is on the above link.