For us Baby Boomer, or older members, we are very familiar with Cigarette Cards, and can probably all remember playing " Ciggies " in the school playground flicking the Cigarette Cards against the school wall, and whomever's card got closest to the wall, or stood up against the wall, won all the cards that had been flicked, and we carried our stash of ciggie cards around in a rubber band.
For the younger members who may not be familiar with Cigarette Cards, they were given away free in packets of cigarettes by all the different cigarette manufacturers, one random card in each packet. So collecting a whole set of 50 cards, would probably take ages. However, back then 20s - 30s - 40s people were very heavy smokers, some using several packs a day!
Today, Cigarette Cards are very collectible, this early 1916 Wills Military Motors set sells for 40 - 80 pounds depending on the condition.
The cards were usually, as is this set, 1.3/8ths x 2.5/8ths inches, and considering they are almost 100 years old, the quality of the printing, and artwork is excellent.
The backs of the cards were usually very informative, and often had a very similar format.
Attached is a photograph of the cards in their period album, and a copy of the card back.